Navigating Social Media in the Business World

Navigating Social Media in the Business World

In today’s day and age, there are several social media platforms that can transform a small business into a growing movement. Social media giants like Facebook, Instagram, TikTok, Youtube, Twitter, WhatsApp and more have created an avenue for small businesses that can encourage transparency in today’s business world. However, the concept of growing your business from a social media platform has its tricks and in order to navigate through the options, we have to start from square one. Let us introduce five tips to garner the audience you are looking for and build up your business. From finding the right platform, Setting a goal, Coming up with a Strategy, Content Creation to find your audience, and selecting the right tools to manage social media.

FINDING THE RIGHT PLATFORM


With so much options, it can be hard to choose the right platform to extend and grow your social media presence within the digital world. Since Facebook dominated the social media charts when it first went public in 2012, there have been thousands of networks dedicated to connecting with old friends, social activism, as well as a lot of other topics that bring awareness to the world we live in that generate views, likes, and a social media presence. The top dog in today’s social media platform is none other than Facebook.

Being the largest platform, it has 2 billion-plus active monthly users. The site is ideal for businesses as it can establish connections with other businesses and build work relationships amongst others in the particular industry. Then there’s LinkedIn, this platform hosts B2B (business-to-business) and B2C (business-to-consumer) which builds authority and engages audiences. Then there is Twitter, a platform that is known for its rapid pace content sharing and have time sensitive information like breaking news, announcements, and trending topics.

SETTING A GOAL

What would you like to manifest on your social media journey? What is your company trying to actively pursue through social media? Being goal-oriented when seeking a social media presence will make the transition effortless and bring ease of use. Whether it is customer service, engaging customers, generating leads, expanding your audience, driving sales, or increasing web traffic social media can plant the seed for growth in any of these areas. But along with setting a goal, one must create a strategy to get there.

BRAINSTORMING A STRATEGY

Now that you were able to set a goal, the next part of increasing or introducing your social media presence is coming up with a strategy. Planning ahead can save a lot of time on your journey to building a presence within social media. Strategizing can influence your company’s overall growth level in a certain time period. For instance, creating a content calendar can be a good way to organize your content and plan ahead so that you do not miss pots. Content calendars assist with strategy by laying out foundations like:

  1. Finding your audience.
  2. Managing topics and subjects that your audience is interested in.
  3. Using content that will support your goal.
  4. Researching the content that you will need to create or curate.
  5. When and on what platforms content will be published.

CONTENT CREATING FOR A TARGETED GROUP

Finding the right audience is one of the most important key roles in order to be successful on any social media platform because the interests and needs of your audience will determine the type of content you will create. This will also engage your followers. Important facts that will determine your audience and gear your content in the right direction is age, location, gender, goals, likes, needs, behaviors, challenges, and pain points. One thing to keep in mind is that the content should remain high quality and relevant in order to facilitate a large following for your social media website/page. Visual content can also add quality to your posts. Video and images are also popular among demographics and all audiences.

SELECTING THE RIGHT TOOLS

A large part of maintaining a social media presence are the tools you use in order to keep active. Managing social media takes time and dedication, but there are tools that serve in assisting this process. Automated posts readily available in order to successfully publish and schedule posts up to a month in advance. Digital Eclipse coordinates with these hands-on tools to bring a selection of posts that will keep your social media page fresh with the latest in news, images, products, etc.

OUR MISSION STATEMENT


Digital Eclipse provides the whole package when it comes to social media marketing, as a strategy to our overall goal to bring growth to a company. We encourage a social media presence as it can boost the growth of your business even by bringing an awareness and transparency to the digital landscape. Building a social media presence can lead to more clients, more revenue, and plant the seed for your business growth.